Innovate

James Scroggs has three decades of innovation in youth culture, mental health and education.

He is inspired and mobilised by his time working with young people as Marketing Director of MTV at the turn of the Millennium, as co-founder of unisex workwear brand M.C.Overalls, and as Chair of CALM and trustee of Mental Health Innovations.

curiosity
challenge
change

James has developed a simple 3-stage process to innovate institutional leadership and their organisations around strategy, culture and learning delivery through daily practice. It is the same process that helps young people shift their self-worth, confidence, purpose and relationships.

projects include

Magic Breakfast

2024 to date

Helping the business create and validate a 15-year vision, which builds from 28 years of work to shift policy on the provision of free school breakfasts in primary schools in England to help achieve better learning outcomes.

The Department for Education launches its Early Adopters scheme in April 2025 with 750 schools before national roll-out.

Danes Hill Primary School

2023

As co-founder of Humanness, designed and built a 4-month process to surface the mythology and inspire all staff to embody the founding values of the school within day-to-day operations, and market those values and behaviours to grow the pupil body.

University of Roehampton

2023 to date

Final year undergraduate module convenor and lecturer for The Sociology of Music (faculty of Humanities), and lecturer on Management Consulting Skills (School of Business), plus steward of Consulting Skills practice with Clients. Currently working with a team of Management Consulting Skills undergraduates on NWC's programme launch, for their Client practice.

Community Brands

2019

Group proposition development for global data platform and services portfolio, working with K12 Schools in the UK.

Pamoja

2014

As Chair of Harriman Steel, rebranded and developed the proposition for a global Edtech platform which holds the exclusive online delivery licence for the International Baccalaureate.

MTV BOOM!

2005

As Marketing Director of MTV, launched the Boom! Music Video Academy and Awards with David Miliband at the Houses of Parliament, to enrich ICT in schools for Key Stage 3.